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Technical Support Engineer | NBIM
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Country Manager Norge | Noteless
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Partner/Headhunter | Branchy
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Senior Product Manager | Bakken & Bæck
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Finance Manager (vikariat) | StartupLab
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Data Engineer | Klaveness Digital
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Medeiere* | Boitano AS
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Chief Operating Officer (COO) | ROEST
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CEO | Kontur AS
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VP Marketing | Glint Solar

HubSpot Director Matthew Barby: How to build an effective SEO-strategy
Matthew Barby, Director of Acquisition at HubSpot, is an award winning digital marketeer.
In this Shifter podcast episode we will discuss:
- Traffic vs customers
- What great marketers do
- What does a good customer acquisition strategy look like?
- Where companies go wrong
- Tactic fatigue
- The importance of data, metrics and attribution
- How to measure “brand marketing”?
- Lots of examples
- Much more
Do you want to get in depth with Matthew Barby live, join the The Shift, November 7th.