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AI and ML Engineer | NBIM
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Eviny Ventures ansetter!
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Daglig leder | Ungt Entreprenørskap Norge
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QA Automation Engineer | Emma Systems
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CTO | Kilter
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Chief Financial Officer (CFO) | ZTL
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Country Manager Norge | Noteless
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Partner/Headhunter | Branchy
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Senior Product Manager | Bakken & Bæck
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Finance Manager (vikariat) | StartupLab

HubSpot Director Matthew Barby: How to build an effective SEO-strategy
Matthew Barby, Director of Acquisition at HubSpot, is an award winning digital marketeer.
In this Shifter podcast episode we will discuss:
- Traffic vs customers
- What great marketers do
- What does a good customer acquisition strategy look like?
- Where companies go wrong
- Tactic fatigue
- The importance of data, metrics and attribution
- How to measure “brand marketing”?
- Lots of examples
- Much more
Do you want to get in depth with Matthew Barby live, join the The Shift, November 7th.